Business listings
Business listings on Google, Bing, Yell and the directories that matter
Google isn't the only place people look any more. They search on Bing, ask ChatGPT or Copilot, scroll Facebook and check Yell. We get your business listed properly in the places that count, with the same name, phone and website everywhere, so wherever someone looks, they find you.
Why it matters
AI tools recommend the businesses they can find
More and more people now ask an AI assistant instead of typing a search. 'Can you recommend a good hairdresser in Burnley?' The assistant searches the web, reads what it finds - business websites, Google and Bing listings, reviews and directories like Yell - and suggests a handful of names.
If your business only exists on Facebook, there's very little for it to find. Whitespark's 2026 Local Search Ranking Factors survey of local search experts puts listings and mentions on trusted sites among the top factors for being recommended by AI search. Bing matters more than most people think: it powers Microsoft Copilot, and it's widely reported to be one of the sources ChatGPT's search draws on too.
Listings also help the old-fashioned way. Someone who finds you on Yell or Facebook can tap straight through to your website, and matching details everywhere tells search engines you're a real, established business.
How an AI assistant picks who to recommend
- 1
Someone asks. “Who's a good web designer near Colne?” or “best café in Skipton for lunch”.
- 2
It searches the web. It reads websites, Google and Bing listings, reviews and directories to see who fits.
- 3
It names a few. The businesses it can find clearly, with consistent details and good reviews, make the list.
Being listed properly, everywhere it looks, is how you end up in that answer.
What we set up
The listings that count, done once and done right
- 01
Google and Bing
Your Google Business Profile set up properly, then copied across to Bing Places, so you show up on Google Maps, Bing, Microsoft Copilot and the AI tools that draw on them.
- 02
The right directories for you
A Facebook page, a Yell listing and Apple Maps if you have premises customers visit, plus a few local and industry directories picked for what you do - a trade register, a booking platform, a tourism listing - rather than dozens of junk sites.
- 03
The same details everywhere
One business name, one phone number and one website, written exactly the same on every listing. If you work from home, your address stays hidden and we list the areas you cover instead.
Free listings only, unless you say otherwise
We set up the free versions. Some sites sell paid upgrades or charge per lead (Checkatrade's paid tiers, Bark, Rated People). We'll tell you what they cost and whether we think they're worth it, but we never sign you up to anything paid without asking.
Mix and match
Part of the bigger picture
Listings work best as part of the whole setup: a proper website for them all to point to, your Google Business Profile doing the heavy lifting on Google Maps, and reviews that show people you're good at what you do. We build it. We manage it. You get on with the job.
See everything we doLocal and hands-on
Why set it up with Digimill
Setting up listings isn't hard, but it's fiddly and easy to get wrong - a different phone number on one site, an old address on another, a paid upgrade you didn't mean to buy. I do it once, properly, and keep a record of every listing, so it's never another thing on your plate.
Common questions
Business listings, answered
Will listings get me to the top of Google Maps?
Not on their own. For Google Maps, your Google Business Profile, how close you are to the person searching and your reviews matter far more. Listings help most with being found on other sites, on Bing and in AI tools like ChatGPT and Copilot, which is exactly why they're worth doing.
Do I need to be on every directory?
No. A handful of accurate listings on sites people actually use beats a hundred on sites nobody visits. We pick the ones that make sense for your business and your area.
I work from home. Will my address be public?
No. If customers don't visit you, we hide your address and list the areas you cover instead. That's what Google asks service-area businesses to do, and we do the same on every other listing.
Will I get sales calls?
Some directories, Yell in particular, do try to sell paid upgrades once you're listed. We only set up the free listings, so you can politely say no. If an upgrade is genuinely worth it for your business, we'll tell you.
Who owns the listings?
You do. They're set up in your business's name, and they stay yours if you ever leave.
Does this help with ChatGPT?
It helps. When ChatGPT or Copilot looks for a local business, it searches the web and reads websites, listings and reviews. Nobody can promise an AI tool will recommend you, but being listed clearly and consistently in the places it reads gives you a real chance.
Get found wherever people look
Tell me what you do and where, and I'll get your business listed properly on Google, Bing and the directories that matter, all pointing back to your website.